Without a doubt, if professional real estate photography were free, the vast majority of real estate agents would use a professional to carry out this task. Not just to save themselves a job, but because inevitably the end result is going to be far better than they can do themselves.
So let’s look into why professional listing content makes all the difference and why it’s a smart investment that will pay off in many different ways.
1. Knowledge and Professionalism
In photography, it is all about lighting and angles. Professional photographers are well aware of that fact.
They aren’t just going to come in and take the photos, but they will use their knowledge and expertise to make sure the rooms are captured from the best possible angles.
A professional real estate photographer will always use a tripod, shooting at the right level and using every available lighting option, which will ensure that each room in the home looks extremely desirable.
2. Comprehensive Editing
One of the biggest advantages of using a professional real estate photography service is the level of post-shoot editing. When a photo is taken, for the most part, it doesn’t come out user-ready.
A lot of rooms in a home have very bad levels of light, which makes the photos appear either too dark or overexposed. Some light fixtures can make rooms have unappealing yellow or blue-ish hue that gives the wrong impression of how the room looks in real life, so almost all the interior shots need to be light and color corrected in post editing.
A professional photographer will use software to make these edits prior to you placing the photographs into your listing.
3. Increase in Value
Redfin had created a report showing that homes with professional real estate photography get on average $11,000 over market value.
Adding Drone and Twilight photos to your listing may not even cost as much as you may think, but it can add significant value to the home. It’s a more prestigious look for a home and with drone photos / videos you can easily show off amenities around the community.
Some real estate photography companies will include 3D & Video Tours into their package, which gives your buyers a better understanding of the layout and makes the property look more appealing.
If the homes look great, then the perceived value of the buyer goes up, which makes the home more in demand.
4. You Personal Stock Content for Marketing
When you list the home with your photos and videos, the MLS will remove any trace of that listing once the home is sold. But it doesn’t mean that you can’t reuse that content to attract more leads of buyers and sellers to your business.
Some areas you can use are Facebook, Twitter, Instagram, Pinterest, Youtube to just name a few. Each of these can host your listing content indefinitely to point back to you as the listing agent.
5. Get More Offers
If your listing is overpriced, looks inhabitable or where people cannot picture themselves living, it will take more time to sell your home. If you don’t market your home to get in front of a lot of eyeballs, then no one will see and come to your listing.
If you don’t have good and professional digital content, it will take a lot longer in selling your home, which may even mean price reductions or retaking photos, so doing it right the first time is well worth it.
Also ddding drone photos, a 3D tour and a floor plan to your listing not only will give your potential buyer a better perspective on the property but it will also add more value to the home and will get more people submitting offers into your listing.
6. Make Your Brand Look Good
When creating your real estate listing you are actually creating a billboard for yourself and telling other potential clients how you would treat and create their listing.
If your photos look amazing, then you look amazing. That also goes to your seller because chances are, no other listing around them will look as good. Especially when you include additional promotional pieces with your listing.
7. Save Your Time
On average, it can take 2-10+ hours to create attractive and engaging listing content, between taking photos, editing them, creating the videos, virtual tours, social media adverts, and more.
Outsourcing this job to someone you can trust that’s an expert in creating these pieces of content for realtors will free up a lot of your time and it will surely pay dividends in the future.
Now that you’ve read this article, hopefully it gives you a bit more insight as to why spending $149 (that we charge for properties under 2000 sq. ft.) on your next listing is a smart move that will definitely pay off.
Comentarios